A JEANETIC CRUSADE.(fundraising auction)
WWD; 8/19/2004; Malone, Scott
Byline: Scott Malone
A group called the Boomer Coalition next month is kicking off an auction of Levi’s jeans decorated by celebrities to draw attention to the problems caused by cardiovascular disease.
Initially, four pairs of jeans will go on sale, according to a spokesman for the “My Jeaneration” program. They are styles created by Lynda Carter, who played Wonder Woman on the TV series of that name; Henry Winkler, who played The Fonz on “Happy Days”; singer Bette Midler, and Rue McClanahan, one of the stars of “The Golden Girls.” Other celebrities also have been asked to decorate jeans.
The group will put them up for viewing on its Web site, Boomercoalition.org, on Monday. The auction will begin on Sept. 14 and will last four weeks. Bidding will start at $200.
The spokesman said money raised through the event would be put toward the group’s campaign to educate people about cardiovascular disease.
