December 5, 1991
LOS ANGELES – Amid the determinedly male movie world, one company stands out like a beacon in the Hollywood sky: All Girl Productions.
The president: Bette Midler.
Is this a payback for decades of macho dominance?
“That’s right,” declares the president with a mischievous smile.
“You know what they say about payback: It’s a bitch.”
She describes the origin of the name: “We were there in the conference room, and we were all girls..We kind of liked that name becauseÂ it had a certain arrogance to it that we felt we needed because we were so brand-new in this game. We really didn’t know how the game worked.
We found out soon enough.
“Also, we wanted a sense of humor, a little wit. We didn’t want to be just ‘Gigantic Pictures’ or ‘Magnificent Pictures.’ We didn’t want anything abstract. We wanted to let people know who we really were.”
All Girl made its debut with the successful “Beaches,” co-starring Midler and Barbara Hershey and directed by Garry Marshall. Now the company has produced “For the Boys,” a half-century panorama of show biz with Midler and James Caan as partners who entertain the troops in three wars.
The 20th Century Fox film was directed by Mark Rydell, who also served as executive director.
Bette Midler is riding high after a tumble that seemingly wiped her out of a film career. Her cinematic debut came in 1979 with a corrosive portrait of a Janis Joplin-style rock singer in “The Rose,” also directed by Rydell. Her performance won an Academy Award nomination as best actress.
What happened next?
“Nothing,” she says. “I didn’t get any other pictures. I couldn’t figure it out. I didn’t know if (producers) thought I was demented, that I really was that character and perhaps had died or if they thought that was the only part I could play. Whatever they felt, no other pictures came my way for a long, long time.
“My agent at the time said if I didn’t make another picture, they would forget that I ever made a picture at all.”
She was persuaded to appear in the well-named “Jinxed,” on which she had a bitter and public feud with the late director Don Siegel. AÂ rough patch followed until the Walt Disney Co. hired her, at a much reduced salary, for “Down and Out in Beverly Hills.” She continued at the studio with other comediesâ€””Ruthless People,” “Outrageous Fortune,” and “Big Business.”
Less successful were “Stella” and “Scenes From a Mall” with Woody Allen.
“Hollywood failed her,” observes director Rydell. “When she appeared on the scene in ‘The Rose,’ she stunned everybody into a kindÂ of stupor of worship. But (the studios) didn’t know what to do with her.
“She is not a conventional beauty, not what is considered a normal movie star. She languished, she suffered, nothing happened for her.
When Paul Mazursky asked me if she could play the part in ‘Down and Out in Beverly Hills, I said, ‘She can play any part in anything;
she’s the 800-pound gorilla.”
Midler grew up in Honolulu, the only Jewish girl in a multiracial neighborhood. She still feels her Hawaiian roots: “It’s called theÂ Aloha Spirit. A real kindness, a real tenderness toward other peopleâ€”toward other Hawaiians, let me amend that.
“Did I learn survival? No. They didn’t do so well in that arena. I think I got that from my folks. They were from the jungles of Jersey.”
She studied drama at the University of Hawaii, and a small role in the 1966 film “Hawaii” brought her to Los Angeles for interior filming.
She soon departed for New York, where she appeared in “Fiddler on the Roof” and began making a name in night clubs. Then came the show biz onslaught that climaxed with “The Rose.”
“For the Boys” marks the first all-out musical since her film debut (“Beaches” was a drama with songs). Whatever happened to the movie musical?
“Musicals fell out of favor, sometime in the late “60s,” she comments.
“The people who really knew how to make them were all passing away. They never really had an apprentice program for people coming up… .
“The music changed, too. When rock ‘n’ roll came in, it was such an immediate musical form that it was not easily translatable into theÂ traditional Hollywood type of musical. Although I must say I see ‘Jailhouse Rock’ every now and then, and I think it’s still fabulous.”