Grosses Analysis: Broadway‘s Top Plays
BY RYAN MCPHEE
MAY 15, 2017
As the 71st annual Tony Awards approach, two Tony-nominated plays continue to see a steady increase in their weekly revenue.
A Doll’s House, Part 2, which led the pack in the play category with eight nominations, saw its highest gross to date at $303,665 in the week ending May 14. This is up nearly $28,000 from the preview week. Its capacity continues to rise as well, having surpassed the 90% mark. At an average ticket price of $54.12 (one of the lowest on Broadway), it still only managed to gross 42% of its potential. However, were it to win some of the larger awards on June 11, that figure—and therefore its overall gross—would increase.
The Pulitzer Prize-winning Sweat also celebrated its highest gross at $355,923. This is up more than $25,000 from its prior top-grossing week, which was the week ending April 23. Like A Doll’s House, Part 2, the show also reached a capacity of over 90% in the week ending May 14, though a low average ticket price accounted for the play reaching just shy of 55% of its potential.
As for musicals, last year’s juggernaut Hamilton and three Broadway mainstays—The Lion King, Wicked, and Aladdin made up four of the top five-grossing shows. In the runner-up spot (just behind Hamilton) was the revival of Hello, Dolly!, which took in $1,905,569.