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Monthly Archives: May 2004
Monday, May 31, 2004
Mail Stream: A Report on Incoming Direct Mail
By Paradysz Matera and Direct Newsline
Direct Newsline – a daily marketing newsletter
May 31 2004
Two recent direct mail fundraising packages from the New York Restoration Project featured improvements inside and out designed to better involve recipients with the organization’s cause.
The organization founded by entertainer Bette Midler to beautify New York City’s parks and waterways, The New York Restoration Project (NYRP), recently made a few subtle enhancements of its own. Two recent direct mail fundraising packages featured improvements inside and out designed to better involve recipients with the organization’s cause, and move them to donate. Both mail pieces add the personal touch of “R.S.V.P.” to a plain-looking package that is very similar to the control, and bears the name of the “Beaches” actress in the return address area next to a flower logo. Both packages also add a teaser on the reverse: “Photos Enclosed: Do Not Bend” on one, and the same message concerning notecards on the other. The “photo” package holds postcards that show past NYRP successes. While these cards have been used in the past, they have changed from black-and-white to color, and one forgoes descriptive copy on its back so that it can be sent to a friend. (A “Place Stamp Here” graphic encourages this.) Previously, all cards were meant as keepsakes. The slightly larger “notecard” package holds three full color greeting cards depicting three renovated, blooming parks (Fort Tryon, Fort Washington and Highbridge). These blank cards are intended to be sent to friends, not only involving the potential donor but also spreading word of the organization’s successes. Both packages request donations with the same ask ladder, $35/$50/$100/$250/$500/$1,250/other, a slight dip from a series of packages which increased the intro ask amount to $40. The order form in both packages is greatly expanded as well, with color photos showing exactly what each level buys: from $35 for “50 beautiful bulbs” to $1,250 for membership in “Bette’s Garden Club.”
Just a reminder of what Memorial Day is all about:
Hope everyone has a great and safe day….
Love, Mister D
Katey Sagal releases a brand new CD, “Rooms”, on June 1st.
1. Life Goes Round (Ricketts/Sagal) – 5:12
2. Heaven Is Ten Zillion Light Years Away (Wonder) – 5:46
3. Daddy’s Girl (Goldenberg/Sagal) – 4:36
4. Love and Other Games of Chance (MacNally) – 5:00
5. Feel a Whole Lot Better (Clark) – 4:10
6. Wish I Was a Kid (Sagal/Sutter/Thiele) – 4:31
7. For the Love the Money (Gamble/Huff/Jackson) – 3:50
8. Catch the Wind (Leitch) – 2:48
9. Loving Arms (Jams) – 3:35
10. I’ll Be Long Gone (Scaggs) – 4:11
Sunday, May 30, 2004
And I know some of you have!!! :-)….well, I haven’t had email access for almost 24 hours now…I promise I’ll write as soon as I get access…
Love, Mister D
Bette and the cast of “The Stepford Wives” visit the ladies of “The View” , June 11, 2004. Check local listings…
Love, Mister D (…and how could you not!)
POLL: Which summer movie are you most looking forward to? Currently Stepford Wives is ranked 3….we can do a little better than that I suppose:
Click Here and Look for “More Headlines” … the poll is in that little box … click on poll and a whole bunch of movies are listed….
Love, Mister D
Seattle Gay News and Manray have your ticket to The Stepford Wives, and a whole lot more
“The Stepford Wives”
Pre-release party w/ Gaysha Starr
Thursday, June 3 9:00 p.m.
Manray no cover / win movie
passes and prizes
Are you counting down the days to this summer’s sassy, campy, and gay-rrific remake of The Stepford Wives? So are we. The film – starring Nicole Kidman, Bette Midler, Glenn Close, Matthew Broderick, Christopher Walken, and Faith Hill – opens nationwide on Friday, June 11. But the Seattle Gay News and Manray, in association with Paramount Pictures, have movie passes to a special advance screening of the film that will allow you to see it two days for it hits the Cineplex.
The ‘Stepford’ syndrome returns in a campy new movie, with a fashion-forward look that borrows heavily from the past
– Sylvia Rubin, San Fran Chronicle Fashion Editor
Sunday, May 30, 2004
Who needs a big-bucks Hollywood remake about plastic, unlined “Stepford” wives when they’re all around us, multiplying as fast as cicadas?
We live in a beauty-obsessed time — witness the recent spate of reality makeover and plastic surgery shows — in which Botox is a household word and the ability to frown so heinous, it may become extinct.
Saturday, May 29, 2004
Mostly the interview centered on Marriage and Motherhood…and Nicole!:-) That’s okay…she’s the new thing and Bette has been there and back…
Mainly Bette talked about how Martin was comfortable as a man being the caretaker. Bette joked that his vision was that she was a Persion Princess high atop a mountain of pillows and it was his job to please her…LOL But she got across the idea that he was perfectly secure with her being the breadwinner.
Unfortunately for Matthew Broderick, he is struggling somewhat with having to keep up with SJP…he said the insecurity peaks out ever so slightly making him contemplate whether he can keep up with her. I liked his honesty…
Multimillion dollar homes in new movie
May 28, 2004
BY BILL CUNNIFF
Filmmakers scouted dozens of upscale houses in Upstate New York and Connecticut for a new movie, “The Stepford Wives.” They were on the lookout for homes and neighborhoods that reflected the idealized town in the script.
“People in Stepford are enjoying the height of stylish luxury — and they make no apologies for their lifestyle,” said production designer Jackson De Govia.
“We took ideas from the huge homes we found, then made them even grander,” she said. “Our designs were definitely influenced by affluence.”