LESSON ONE â€“ Horror isnâ€™t Just For Halloween / Recycling Works â€“ Texas Chainsaw 3D is reigning supreme, with an impressive 23 million in its opening weekend. January has become a surprising new home for horror films in recent years. Perhaps folks need a break from the good cheer of December. Previous January releases on the more morbid side include The Devil Inside and My Bloody Valentine. Meanwhile, its success is proof positive that sometimes an old idea can still mow down the competition. The first Chainsaw movie was The Texas Chainsaw Massacre in 1974. There have been no less than SEVEN Chainsaw inspired films since.
Bette Midler and Billy Crystal â€˜Still Got itâ€™ â€“ Parental Guidance has proven to be the little comedy that could. After just two weeks in theaters, it is number five at the box office and has already made a nice 52 million gross. Not bad, considering the movieâ€™s budget was only about 25 million. (Compare that to Django Unchained, that after two weeks has made 106 million, but cost about 100 million to make! Still, Unchained stands to make considerably more internationally than Guidance.) Note also that Guidance is beating Tom Cruise at the box office tooâ€¦ donâ€™t think for one second that he isnâ€™t noticing. Could we see a resurgence of family style movies?
The Hobbit in fourth after four weeks is not such a crisis. Taking in what sounds like a â€œmereâ€ 17.5 million this weekend might sound direâ€¦ but think again. According to BoxOfficeMojo thatâ€™s the highest fourth week take ever for a Lord Of The Rings Movie. Itâ€™s important to note that die-hard fans of the Lord franchise usually see it the very minute a new installment comes out, which explains the impressive gross dollars of nearly 264 million in just four weeks. No one is crying over at Warner Brothers.
Les Miserables Races On â€“ Despite a significant drop in weekend box office after an increase in theaters showing the film Les Miserables, the movie musical is performing well, surpassing the 100 million dollar mark and breaking the final tally for the last big movie musical, Dreamgirls, which tallied 103.4 million. Many are crediting a publicity campaign aimed at Christians for boosting its totals.
Tom Cruise Isnâ€™t â€œReachingâ€ As Jack Reacher â€“ Even though many It may be that Tom Cruiseâ€™s role as International Movie Star Tom Cruise is eclipsing the roles he portrays on film. Some have said that the role is just Tom Cruise playing Tom Cruise in typical action hero mode. After three weeks at the box office, itâ€™s 64 million plus gross isnâ€™t as high above its 60 million dollar budget as the studio would like.