Smiling blonde woman pops out of a striped gift box with bright green tissue on a red background, flanked by green cursive text reading “Quelle Surprise!” and “I Love Betty!”

BetteBack June 10, 1988: Midler Takes Charge In Big Business

‘Big Business‘ By Rita Kempley Washington Post Staff Writer June 10, 1988 Snow White reportedly flew into a snit when…