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Star Power: Hollywood Reporter

What was Bette’s ranking?

Star Power 2002
The Hollywood Reporter Jan. 31, 2002

How the survey is conducted

Star Power® voters were asked about the degree to which the association of an actor or actress with a film can accomplish or contribute to the following:

Ensure financing (total or partial)
Ensure major studio distribution
Ensure a film’s wide theatrical release
Open a film (to significant weekend boxoffice) on the strength of their name alone
Based on points assigned to each rank below, a simple average was calculated representing an individual’s Star Power®. Voters were asked to rank Star Power® utilizing the above criteria as they most appropriately applied to the following:

1. Maximum Star Power®: This includes only those actors and actresses who have the very most Star Power® in terms of worldwide audience following and bankability. For example, they can guarantee financing for and open to big boxoffice any film in which they appear. They ensure major studio distribution and a wide release. They are willing to — among other elements — promote their films locally and abroad through in-person junkets, festival appearances, and TV and print interviews. Even bad press can rarely harm their Star Power® appeal. (Range 87.50-100)

2. Strong Star Power®: These actors and actresses have a great deal of Star Power® but are one rung lower than those having Maximum Star Power®. For example, a film they appear in often — but not always — opens strong on the strength of their name alone. The size of that opening would not be as large as someone with Maximum Star Power®. Recent boxoffice success is a key indicator of their current Star Power®. They can guarantee some portion of financing for many, but not all films, and usually ensure major studio (and definitely) independent distribution. (Range 62.50-87.49)

3. Moderate Star Power®: Actors and actresses with Moderate Star Power® have important impact on the films in which they appear, but usually this impact is contributory rather than dominant. For example, they strengthen but do not dominate the package of people working on the film (i.e. director, writers, etc.) They usually cannot open a film alone but their name on a film makes an important contribution to the size of the film’s opening and ultimate overall gross. Their presence is a key contributor to locking up territorial and pay, video and free TV rights deals, when applicable. (Range 37.50-62.49)

4. Minimum Star Power®: Actors and actresses with Minimum Star Power® are not likely to affect major decisions such as whether a film gets financing or studio distribution. These people do help the overall strength of the films in which they appear, but not as much as those who have Moderate Star Power®. (Range 12.50-37.49)

5. No Star Power®: Actors and actresses who are not likely to make a material difference on how a film is introduced or how well it does. This does not mean they give poor performances or are unknown, but it often means that they easily could be replaced with many other people with no impact on the film’s ultimate performance.

6. Don’t Know: Actors and actresses a voter had not heard of before. If a voter had heard of the individual before — even if they knew only a little about the person — they were asked to rate the actor/actress using what they do know rather than voting Don’t Know. (Ranges 0-12.49)

FOCUS OF RATING Voters were allowed to rate the actors/actresses on their worldwide Star Power® or only on their Star Power® in individual regions and/or countries if the voter did not feel he or she was familiar with an actor’s/actress’ Star Power® worldwide. For example, if a voter’s knowledge was of a European country, the actor/actress ranking should reflect their showing in that territory. If a voter’s knowledge was of the entire world, the respondent was to vote with the entire world as their base. Some actors’/actresses’ Star Power® varies territory to territory. When a voter thinking about more than one country felt this was the case, they were asked to rate the individual on their overall Star Power® across the territories with which they were familiar.

The total sample for all voters in the 2002 survey was 114. Published results — except where noted — are cumulative global scores that factor in all respondents regardless of territories/regions a voter was thinking about. This total is called Global Star Power®. (A post-survey demographic questionnaire provided the territories/regions the respondent was thinking about when completing the survey.)

For the 2002 survey, 68 voters were thinking worldwide when answering the survey; 46 were thinking only of one or more individual regions and/or countries. Of the 46, sample sizes for regions were North America (34); Europe (25); and Far East (16); and sample sizes for countries, among others, were U.S. (33); England (23), France (20); Germany (21); Italy (17); Australia (16); and Japan (14). The individual region and country samples add up to more than 46 because some voters were thinking about several regions and/or countries.

VOTERS Voters were tapped from the studio and independent sectors around the world and included development executives, distributors, film buyers, financiers/bankers, producers, sales agents and studio executives, among others.

Stars ranked from 100 to 0 : Global 2002 Ranking


To see the whole list…click link below and scroll down to Star Power 2002:

Global 2002 Ranking

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