Bette testifies – `I don’t do commercials’
Article from:Chicago Sun-Times Article date:October 27, 1989
Bette Midler testified in her $10 million lawsuit against Ford Motor Co. and an ad agency that a commercial in which a singer imitated her voice damaged her reputation irreparably.
“I don’t do commercials,” she testified Wednesday in Los Angeles. “I don’t believe in it. I resent people looking at that commercial and thinking that’s me. They think I sold out. It doesn’t matter if I win or lose this trial. The damage is done.”
The Grammy-winning singer and actress said one of her former backup singers was hired to perform the song “Do You Wanna Dance” for a 1986 Mercury Sable commercial after she turned Ford down.
During her testimony, the singer smiled widely and swayed when her attorney played her recording of “Do You Wanna Dance” in court. She said the song was her first hit and helped make her career.