Tag Archives: Rhianna

Tuesday, February 5, 2019

The Grammy Swag Curator: Who was his favorite musical artist over his 20 years?

Hollywood Reporter
The Curator Behind 20 Years’ Worth of $30,000 Grammys Gift Lounge Swag Bags
By Nick Williams
2/1/2019

LOS ANGELES, CA - FEBRUARY 12:  Founder of Distinctive Assets, Lash Fary (L) and Hip-hop artist LL Cool J attend the GRAMMY Gift Lounge during The 58th GRAMMY Awards at Staples Center on February 12, 2016 in Los Angeles, California.  (Photo by Vivien Killilea/WireImage)
LOS ANGELES, CA – FEBRUARY 12: Founder of Distinctive Assets, Lash Fary (L) and Hip-hop artist LL Cool J attend the GRAMMY Gift Lounge during The 58th GRAMMY Awards at Staples Center on February 12, 2016 in Los Angeles, California. (Photo by Vivien Killilea/WireImage)

Mister D:  Grammy’s Celebrity Swag:Not trying to provoke or anything, but celebs seem to have enough money, so I don’t understand why they get bags of what I’m sure are wonderful things, but why? I mean they already have so much stuff. Why not use the money to help out charities? But then I guess Mr. Fary, then, wouldn’t have a job, so we don’t want that either. Priorities! Priorities!

Lash Fary, the co-founder of Distinctive Assets, talks about two decades of gifting everything from custom pet portraits and psychic readings to family circus training and 24-karat gold lollipops on music’s biggest night.
Lash Fary basically invented awards show swag bags. The A-list L.A. gifting guru’s marketing firm Distinctive Assets launched in 1999 as a private showroom servicing costume designers of top television series and has since bloomed into a full-service entertainment marketing agency. Its tentacles span the industry’s wide swath of glitzy red carpets — the Tony Awards, the American Music Awards, the Kids’ Choice Awards, the BET Awards, The Country Music Awards and the Grammy Awards — including the 61st show on Feb. 10. ...  Read More

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