Press Release Source: WLTW
JetBlue Airways Launches ”One Thing That’s Green”
Monday March 31, 1:40 pm ET
*** Tree Planting Volunteer Event to Take Place April 19th with Bette Midler’s New York Restoration Project and 106.7 Lite fm ***
NEW YORK–(BUSINESS WIRE)–JetBlue Airways is challenging New Yorkerâ€™s to do â€œOne Thing Thatâ€™s Greenâ€ on Saturday, April 19th from 9am-4:30pm at Thomas Jefferson Park in East Harlem to help build awareness of the environment and make NYC a little greener.
Five hundred volunteers are being sought to help with beautification and to plant 250 trees as part of Mayor Michael Bloombergâ€™s New York City Department of Parks & Recreation and New York Restoration Projectâ€™s MillionTreesNYC campaign to plant one million trees in the city in the next 10 years. To register to volunteer go to www.onethingthatsgreen.com Along with 106.7 Lite fm, the three organizations are teaming up to improve East Harlemâ€™s environment by planting trees to help moderate climate, improve air quality, harbor wildlife, and add to the beautification of the neighborhood that will last a lifetime.
â€œEach one of us, whether an individual or a corporation, can do at least one thing thatâ€™s green to help our environment,â€ said Icema Gibbs, Director of Community Relations for JetBlue Airways. â€œWe are taking action to help the environment by planting trees with the New York Restoration Project and invite the community to join us in East Harlem. This event will serve as a commitment by JetBlue and our 12,000 crewmembers to make environmental initiatives a priority in our business and our homes.â€
â€œNew York Restoration Project is proud to join forces with JetBlue in inviting New Yorkers to do â€˜one thing thatâ€™s greenâ€™ on April 19 and help the City achieve its MillionTreesNYC goal,â€ said Drew Becher, NYRP Executive Director. â€œJetBlue is thinking globally as it recognizes the important benefits trees bring our neighborhoods and citizens, while planting locally by engaging the companyâ€™s employees and community volunteers in tree planting and the greening of East Harlem.â€
The day long festivities will kick off promptly at 9am with check in at Thomas Jefferson Park located at 114th and Pleasant Avenue in Manhattan rain or shine. WLTWâ€™s Christine Nagy will kick off the action packed day filled with tree plantings, giveaways, surprises and much more. Volunteers will be divided into teams and dispersed along 10 blocks on Pleasant Avenue planting 250 trees and flowers during the day. Special guests will stop by to help encourage the volunteers and the day will conclude with fun activities and special remarks by Power 105.1â€™s Ed Lover.
JetBlue has partnered with NYRP for a total of three volunteer events supporting the MillionTreesNYC campaign. Within the next year, two additional tree planting volunteer events will take place in other communities of New York City.
To sign up to be a volunteer log on to www.onethingthatsgreen.com
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft â€œBetaBlue,â€ a first among U.S. domestic airlines. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 550 daily flights. New service to Los Angeles International Airport begins in May. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
New York Restoration Project
Founded by Bette Midler, New York Restoration Project (NYRP) is a non-profit organization dedicated to reclaiming and restoring neglected and under-resourced parks, community gardens and open spaces in economically disadvantaged neighborhoods throughout New York Cityâ€™s five boroughs.
Since its founding in 1995, NYRP has accomplished dramatic results by investing in New York Cityâ€™s open spaces and diverse, underserved communities. NYRP staff and core of volunteers have raised more than $38 million and planted over 100,000 trees and shrubs to support the restoration of New York Cityâ€™s parks and public spaces; removed more than 875 tons of garbage and debris from project sites; saved 114 community gardens from commercial development; transformed an illegal dumping ground into the five-acre Swindler Cove Park and Peter Jay Sharp Boathouse; and continues to serve New York Cityâ€™s families and at-risk youth through environmental education programs and events.
In partnership with national and community-based organizations, researchers, educators, policy-makers, government agencies, corporations and individuals, New York Restoration Project and its 12,000 members work everyday to revitalize, support and advocate for New York Cityâ€™s public parks, community gardens, green spaces and urban forest. For more information on NYRP, visit www.nyrp.org
Bryan Baldwin, 718-709-3056
New York Restoration Project
Emily Lawi, 212-253-0474
106.7 Lite fm
Josefa Paganuzzi, 212-549-0939