JetBlue Airways Launches ”One Thing That’s Green”
Monday March 31, 1:40 pm ET
*** Tree Planting Volunteer Event to Take Place April 19th with Bette Midler’s New York Restoration Project and 106.7 Lite fm ***
NEW YORK–(BUSINESS WIRE)–JetBlue Airways is challenging New Yorker’s to do “One Thing That’s Green” on Saturday, April 19th from 9am-4:30pm at Thomas Jefferson Park in East Harlem to help build awareness of the environment and make NYC a little greener.
Five hundred volunteers are being sought to help with beautification and to plant 250 trees as part of Mayor Michael Bloomberg’s New York City Department of Parks & Recreation and New York Restoration Project’s MillionTreesNYC campaign to plant one million trees in the city in the next 10 years. To register to volunteer go to www.onethingthatsgreen.com Along with 106.7 Lite fm, the three organizations are teaming up to improve East Harlem’s environment by planting trees to help moderate climate, improve air quality, harbor wildlife, and add to the beautification of the neighborhood that will last a lifetime.
“Each one of us, whether an individual or a corporation, can do at least one thing that’s green to help our environment,” said Icema Gibbs, Director of Community Relations for JetBlue Airways. “We are taking action to help the environment by planting trees with the New York Restoration Project and invite the community to join us in East Harlem. This event will serve as a commitment by JetBlue and our 12,000 crewmembers to make environmental initiatives a priority in our business and our homes.”
“New York Restoration Project is proud to join forces with JetBlue in inviting New Yorkers to do ”˜one thing that’s green’ on April 19 and help the City achieve its MillionTreesNYC goal,” said Drew Becher, NYRP Executive Director. “JetBlue is thinking globally as it recognizes the important benefits trees bring our neighborhoods and citizens, while planting locally by engaging the company’s employees and community volunteers in tree planting and the greening of East Harlem.”
The day long festivities will kick off promptly at 9am with check in at Thomas Jefferson Park located at 114th and Pleasant Avenue in Manhattan rain or shine. WLTW’s Christine Nagy will kick off the action packed day filled with tree plantings, giveaways, surprises and much more. Volunteers will be divided into teams and dispersed along 10 blocks on Pleasant Avenue planting 250 trees and flowers during the day. Special guests will stop by to help encourage the volunteers and the day will conclude with fun activities and special remarks by Power 105.1’s Ed Lover.
JetBlue has partnered with NYRP for a total of three volunteer events supporting the MillionTreesNYC campaign. Within the next year, two additional tree planting volunteer events will take place in other communities of New York City.
New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft “BetaBlue,” a first among U.S. domestic airlines. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 53 cities with 550 daily flights. New service to Los Angeles International Airport begins in May. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
New York Restoration Project
Founded by Bette Midler, New York Restoration Project (NYRP) is a non-profit organization dedicated to reclaiming and restoring neglected and under-resourced parks, community gardens and open spaces in economically disadvantaged neighborhoods throughout New York City’s five boroughs.
Since its founding in 1995, NYRP has accomplished dramatic results by investing in New York City’s open spaces and diverse, underserved communities. NYRP staff and core of volunteers have raised more than $38 million and planted over 100,000 trees and shrubs to support the restoration of New York City’s parks and public spaces; removed more than 875 tons of garbage and debris from project sites; saved 114 community gardens from commercial development; transformed an illegal dumping ground into the five-acre Swindler Cove Park and Peter Jay Sharp Boathouse; and continues to serve New York City’s families and at-risk youth through environmental education programs and events.
In partnership with national and community-based organizations, researchers, educators, policy-makers, government agencies, corporations and individuals, New York Restoration Project and its 12,000 members work everyday to revitalize, support and advocate for New York City’s public parks, community gardens, green spaces and urban forest. For more information on NYRP, visit www.nyrp.org
Contact:
JetBlue Airways
Bryan Baldwin, 718-709-3056
bryan.baldwin@jetblue.com
or
New York Restoration Project
Emily Lawi, 212-253-0474
Emily@organicworksmarketing.com
or
106.7 Lite fm
Josefa Paganuzzi, 212-549-0939
josefapaganuzzi@clearchannel.com
