Summer tourism and the PR boost of the Tony Awards combined to land 11 Broadway shows in the millionairesâ€™ club last week, with the four trophies scored by â€œPippinâ€ helping that revival to break the $1 million barrier for the first time.
The $1,009,392 logged by â€œPippinâ€ reps a particularly strong showing for a show playing in a venue with only 990 seats, the smallest of any show that grossed more than $1 million last week. The production had already been gaining momentum, but it was no doubt helped along by the June 9 Tonycast showcasing the titleâ€™s four wins (including one for musical revival) as well as a performance seg from the production.
â€œKinky Bootsâ€ ($1,474,349), which sashayed away with six honors including the coveted new tuner title, logged its best numbers so far, as did â€œMatildaâ€ ($1,184,104), the new musical that didnâ€™t take home the big award but did get a prime performance slot near the start of the Tony telecast. â€œCinderellaâ€ ($1,059,352), another revival that got a seg on the Tonys, also saw a nice boost, while â€œMotownâ€ ($1,441,448) upticked as well.
Meanwhile, play â€œVanya and Sonia and Masha and Spikeâ€ ($654,304) climbed by more than $100,000 on the back of its win for the new play Tony. It was the biggest bump for any play last week, although â€œThe Trip to Bountifulâ€ ($492,591) and â€œThe Nanceâ€ ($520,067) also upticked. Tom Hanks starrer â€œLucky Guyâ€ ($1,367,394), however, outpaced them all, while Bette Midler topliner â€œIâ€™ll Eat You Lastâ€ ($854,203) continued to report stellar numbers for a show in one of Broadwayâ€™s smallest theaters.
A rising tide of warm-weather visitors to Gotham brought overall Rialto attendance up to 227,831, with box office cume climbing $1.4 million to $24.8 million for 26 shows on the boards.
Thereâ€™s often an exodus of shows leaving the Rialto in the wake of the Tonys, but with so many of the seasonâ€™s titles posting robust sales, thatâ€™s not case this year. Only one production, last seasonâ€™s â€œNice Work If You Can Get Itâ€ ($740,170), shuttered last week, and got a nice $150,000 rise out of it.