Vogue
Sound of Fashion
by Apoorva Singh
27 Mar 2012
There’s more to fashion weeks than, well, fashion. This time our editors returned armed with new artists to populate their playlists. With a little help from Shazam, our music radar picked up on the hot new tracks and music makers. Here’s our round up.
Altuzarra:
Ministry of Sound DJs Lexy & K-Paul soundtracked Joseph Altuzarra’s grunge inspired line with a bass-heavy mix called “Automatic”. Up next, was Gui Boratto with “The Drill” a synth-laden dark tune. How the models resisted bobbing their head to the music, we can’t tell.
Rodarte:
The Mulleavy sisters sent models down the runway dressed in Van Gogh-esque floral print dresses, matching steps to Mazzy Star’s ’90s mellowy hit “Fade Into You”. Next up, was Morrissey’s “Every day is like Sunday“, and the mood of the collection would have you believe it too.
Michael Kors:
Kors went with power crooners Charlotte Gainsbourg (“Voyage”), Florence + the Machine, (“Drumming Song“) and Jamie XX’s supremely punchy mix of Adele’s “Rolling in the Deep”.
Moschino:
Complementing the mood of Moschino’s spring summer extravaganza was Metronomy’s “The Bay” and Connan Mockasin’s “Forever Dolphin Love (Erol Alkan Rework)”.
Gucci:
French electronic artist SebastiAn’s “Love in Motion (feat. Mayer Hawthrone)” perfectly complemented the dance-floor ready smattering of sequins and glitter that adorned Giannini’s dresses. The playlist also featured Trentemøller’s “Shades of Marble” which lived up to the drama of the collection.
Dolce & Gabbana:
If the collection reminded you of sexy Sophia Loren then “Mambo Italiano” by Bette Midler sealed the deal. There were also husky vocals by Ambrosia Parsley of Shivaree on “Goodnight Moon” drumming in the image of a Sicilian siren.
Lanvin:
Word has it Alber Elbaz started out thinking of an angel in hell while creating the collection and came back to earth in the course of creating it. He sent his angels walking down the ramp to Tina Turner’s power ballad “Let’s Stay Together”, Leonard Cohen’s gravelly “I’m Your Man” and Sparks’ “Almost a Hollywood Ending”.
Prada:
Miuccia Prada leaned toward the dark and haunting end of the spectrum with Escape From L.A soundtrack by John Carpenter and Barbra Streisand’s “Left in the Dark”.
Apoorva Singh is the Fashion Assistant at Vogue India
