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CBS TO AIR PRIMETIME SPECIAL ON FASHION’S NIGHT OUT 2010!

CBS is gearing up to give viewers a rare, behind-the-scenes look at the making of the world’s largest fashion celebration — Fashion’s Night Out 2010!

In a one-hour primetime special airing on CBS on Wednesday, September 15 at 8:00 p.m., cameras will follow celebrities, fashion designers, editors and retailers as they prepare to collectively celebrate fashion for a good cause.

“While New York City is the epicenter of this event,” says CBS executive producer Susan Zirinsky, “cities all over the world took the baton last year and ran with it, and 2010 promises to be even bigger. The message is clear: responsible spending can breathe new life into the economy, and that means jobs. Fashion’s Night Out is a self-styled stimulus package by the fashion industry that has ignited a global movement.”

Launched in 2009 by Vogue, the Council of Fashion Designers of America and NYC & Company, Fashion’s Night Out is a worldwide initiative aiming to celebrate fashion and boost retail sales amid the global economic downturn. Last year, the event spanned 13 cities around the world, with over 800 stores participating in New York City.

Sarah Jessica Parker, Bette Midler, Mary-Kate and Ashley Olsen and other celebs participated in the style celebration that stimulated sales in 2009.
Year two of the star-studded celebration will take place on September 10, 2010 — and this time, viewers will be taken behind the scenes of the months of planning leading up to the big night.

For more information on Fashion’s Night Out, please visit www.fashionsnightout.com.

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