October 23, 1993
Q Bette Midler was to finish her tour this weekend at Radio City Music Hall, where the top ticket price was $100. Even in smaller cities than New York, seats were $50 and $75. Her fans aren’t rich. Why does Midler charge so much? Keith Hainlin, Cincinnati
A Because she can. Midler belongs to that “rare breed of artist who can command that type of price,” says Jane Cohen, e d i t or of Performance. And Midler’s show â€” packed with 2’/2 hours of elaborate choreography and costumes â€” is more Broadway production than typical concert. Factors playing into the price: payroll, t h e a t er size, labor, demand, security costs â€” and, of course, how much the star wants to make. Her publicist wouldn’t discuss that.