Broadway’s $2.8M Bump? Bette, Back, Begets Big B.O. Bang
by Jeremy Gerard
July 17, 2017 8:16pm
Tony winner Oslo, winding down its Tony-winning stand at Lincoln Center Theater’s Vivian Beaumont, jumped an impressive $229K to $898.5K, 82 per cent of its gross potential and just shy of SRO. A Doll’s House, Part 2, at the Shuberts’ Golden, gained $107K to hit $558K, 77 per cent of potential and 94 per cent of capacity.
Among the new musicals weakening under the summer sun, Groundhog Day, at Jujamcyn’s August Wilson, was off $97K to $660K, half its potential with average tickets leveling out at $87.71; War Paint, at the Nederlander, gained $54K but still managed to just beat the 50 percent of potential mark, with tickets averaging $87.09.
Total ticket sales for 30 shows during Week 8 of the 2017-2018 season came to $31.9 million, according to the trade group Broadway League, 10 per cent more than Week 7 and 18 per cent ahead of the same week a year ago ($27 million). Average ticket price across all shows was $118.73, up from $113.53 in Week 7.