â€œLone Rangerâ€ Financial Disaster: Will Disney Heads Roll Again?
July 7, 2013
â€œThe Lone Rangerâ€ will not even hit $50 mil for its five day holiday release, from Wednesday-through-Sunday. With costs at around $250 million, it looks like the Gore Verbinski-Johnny Depp collaboration will cause another complete write downâ€“ a la â€œJohn Carterâ€ from two years ago.
When that movie tanked, the fallout was painful. Disney had major layoffs, some of which are still reverberating. Studio head Rich Ross was ousted, and replaced by Warner Bros.â€™ amiable and smart Alan Horn.
The question is: so now what?
Horn is not going anywhere. â€œThe Lone Rangerâ€ was already in process when he arrived.Â If you recall, the film was abruptly cancelled by Disney on August 12, 2011 because they said the budget was too big. But rememberâ€“ they were dealing with Depp and Verbinski, who give them the still thriving â€œPirates of the Caribbeanâ€ franchise. Two months later, in October 2011, â€œLone Rangerâ€ was back in the saddle. Looking at it now, itâ€™s unclear what they cut from that budget. The movie is a bloated mess.
Disney has always had problems with live action movies. They lucked out with â€œThe Helpâ€ a couple of years ago. But otherwise, itâ€™s slow going. Their heyday of Bette Midler comedies like â€œDown and Out in Beverly Hillsâ€Â becomes more and more a distant memory.
The studio gets two more shots this year. â€œFrozenâ€ is animated and like â€œMonsters Universityâ€ should have no problems. But in live action itâ€™s all down to â€œSaving Mr. Banksâ€ with Tom Hanks playing Walt Disney himself. â€œMr. Banksâ€ is set for Christmas with Oscar aspirations. By December, though, â€œThe Lone Rangerâ€ failure will be reverberating in the Disney back officesâ€“ and hopefully not with more pink slips.