BetteBack Aug 22, 1993: Hocus Pocus And Whaddaya Got? A Big Budget Bomb

How To Market A Big-Budget Bomb
Aug 22, 1993 8:00 PM EDT

HOCUS POCUS!!!;-) 1993

Disney‘s “Hocus Pocus” is a case study in selling a turkey:

Salem witches in movie survive by killing kids. Adults dislike it.

Downplay feminism, highlight Bette Midler. Still too scary, but parents won’t know that until too late.

Trailers downplay dark elements, stress stars, aim at big first weekend.

Opens respectably, then drops 32 percent. Even clever, misleading marketing can’t save it.

Share A little Divinity

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Verified by MonsterInsights